British Orienteering unveils an exciting new marketing campaign
On January 14th, British Orienteering unveiled its new marketing and media campaign and asks members and clubs to promote it on their social media feeds. The material includes a very professional introductory video (see the link) and a whole series of promotional media for clubs and individual members.
A little more about the campaign
This campaign aims to draw broader awareness of the sport across our target demographic of 16–40-year-olds that may not have heard of orienteering before, and give a different perspective and perception of the sport to a wider audience.
Our message is: Elevate your fitness: Join us and become an orienteer. The aim is to encourage our target audience to ditch the traditional method of reverting to the gym, and instead make use of the versatile and exciting sport that is orienteering. This time of year, many people are seeking ways to boost their fitness, and with your help we hope to broaden our reach through this campaign.
Watch and share the campaign video
Share the campaign video by embedding it in your feeds, or follow British Orienteering's social media posts and like and share them to your profile and stories!