British Orienteering unveils an exciting new marketing campaign

On January 14th, British Orienteering unveiled its new marketing and media campaign and asks members and clubs to promote it on their social media feeds. The material includes a very professional introductory video (see the link) and a whole series of promotional media for clubs and individual members. 

A little more about the campaign

This campaign aims to draw broader awareness of the sport across our target demographic of 16–40-year-olds that may not have heard of orienteering before, and give a different perspective and perception of the sport to a wider audience.

Our message is: Elevate your fitness: Join us and become an orienteer. The aim is to encourage our target audience to ditch the traditional method of reverting to the gym, and instead make use of the versatile and exciting sport that is orienteering. This time of year, many people are seeking ways to boost their fitness, and with your help we hope to broaden our reach through this campaign.

Watch and share the campaign video

Share the campaign video by embedding it in your feeds, or follow British Orienteering's social media posts and like and share them to your profile and stories!

A busy few weeks for Droobers

OD have five events coming up in good areas over the next few weeks which nicely lead in to the busy April and May periods for the sport. First-up is Everdon Stubbs on Jan 18th which is a great little wood for orienteering. That is shortly followed be the re-arranged club championships at Brandon Woods on Feb 2nd which couldn't be easier to reach. Entries will be carried over from the original scheduled date in December and there will also be opportunity to enter the new date if you have not already entered. Two weeks later is our Hartshill Hayes event, another great area  followed by Coombe Abbey on March 8th. The regional event at Bentley Woods finishes the scehdule on March 30th, Bentley is the clubs best area for orienteering and, as ever, it promises to great courses which will be an ideal warm-up for the JK which follows a week later. Entries are either available on Fabian4 now or will follow in the coming weeks.